Cravings! Magazine is the digital magazine that has been in the market since January 2014. It started off as a print quarterly and did pretty well for a magazine with no web presence. Since 2014, Cravings! Magazine has remained as a free quarterly exclusively for readers on the app store and google play store. The magazine is also available on desktops via the website ISSUU, where readers can read, bookmark or download their favourite recipes, restaurant recommendations and/or travel destinations.
The Craver’s Guide
Launched in 2016, thecraversguide.com is the web arm of Cravings! Magazine. On the website, the content is more frequently updated and is more closely tied in with the social media aspect of the brand. The Craver’s Guide also has a dedicated videos page where all the videos that Krishy and the rest of the Cravings! team have worked on will be on display for all the curious and new cooks out there! The Craver’s Guide has 4 dedicated content categories; Features, Eats, Recipes, Travel. In keeping with the Cravings! tagline, ‘Cook, Eat, Travel… Repeat’, these categories on the site aim to enrich readers with the latest of everything food.
Features – This is the educational part of the site, where readers learn about the ‘how-to’ of eating. While we all know how to eat, quite literally, we might not know of the impact that our food has on our health or bodies. The articles in features aim to educate readers on healthy eating and living and makes them smart consumers of food and food products.
Eats – Eats is a restaurant review section, where the latest restaurants/bars/cafes and other such food establishments are reviewed. You can find both listicles and full restaurant feature articles here.
Recipes – This is where we exercise our creativity in the kitchen to bring your delicious, heart-warming and easy recipes. The goal here is simple: even the uninitiated will be able to cook a recipe from Cravings!.
Travel – The way to a foreign culture is through the food more than anything else. In the travel section, we explore everything to do and eat in various Asian destinations. While we are not completely against European/Western destinations, we have maintained a strong following for our news and articles on up-and-coming destinations within Asia.
Note from Krishy Mal
One of the biggest challenges in blogging is in putting yourself out there. I remember blogging in my youth, as an impressionable teenager who had no idea what blogging was but wanting a blog because everyone else had one. I discussed things that bore no significance to who I was, but thought might attract readers. This became a problem in my life, as I grew older. I forgot to remain authentic in my writing. I wrote and researched and wrote not to express my passions and be the best version of myself, but to simple be the best. And I was never able to succeed. Even if I did, my success fell short.
So this is me changing things around – I am bringing the focus back to me and who I am. I love cooking and eating healthy (sometimes), hearty (always) food, since my first introduction to cooking at thirteen. When I’m not pottering about the kitchen trying my level best to break the usual rules of cooking, I travel. Not just to learn about other cultures but to eat their food, as well. In food, you can find culture, soul, love and life. So as long as it doesn’t involve roasted porcupines on a skewer, I’m down for trying new things.
With this blog, I want readers to be inspired to pick up a spatula and know that they can cook at the drop of a hat – anyone can!. Cooking is knowledge like English or Mathematics. You can study it, learn it and master it with determination. This blog will be about me – my experiments with new recipes, some of the best places to eat, and my favourite destinations (both places that I’ve been to and places I’d like to go in the future).
Some readers of this blog will remember Cravings!, the original print magazine. This is the online-sister of the print. I stopped printing Cravings! (a beautiful publication, even if I do say so myself, thanks to a very talented designer I worked with) because I decided to stop spending money on printing a magazine that was widely read but not sponsored enough.
Before ending this post (which is the most honest piece I’ve ever written sans my personal journal), I want to thank everyone who has helped me in one way or another when I was trying to keep afloat 2 magazines (BeWicked and Cravings!), managing team members, advertisers, clients and people who simply wanted to be featured. Thank you for the sourcing, the searching and the unwavering support. And I hope you will join me as I resurrect Cravings!, the publication that truly spoke to me. As for the demise of BeWicked – I am sad to see it go, but something had to give.
I’m moving on as a happier person, with an honest food and travel blog, Cravings!. I cannot wait for you, my readers and friends, to cook, travel and eat with me. If you have anything you need to know about the recipes shared here or the go to places I’ve shared, email me at email@example.com! I cannot promise that I will have the answers to all your questions, but I can promise to learn with you. Happy cooking!