Coffee Cravings with CAFEDIRECT


Award-winning leading UK Fairtrade hot drinks company Cafédirect brings 100% Organic Medium Roast Coffee straight from the growers to health-conscious coffee drinkers in Singapore. This 100% organic blend of natural, washed coffee beans is specially formulated by Cafédirect’s own Q-graders (coffee experts) to express the full-bodied taste and inherent notes of dark chocolate and

Each pack contains quality beans which blend the rich body from the Peruvian Arabica (85%) with the
complexity of Ugandan Robusta (15%). Every bean in this coffee pack is grown without harmful pesticide-use and other chemicals in the cultivating process. Instead, high Potassium compost made of banana leaves are used as fertilizer. This maximizes output and the quality of the coffee beans as well as paving the way to a sustainable ecosystem for farming. As such, the quality of each coffee bean is not compromised and its stellar taste profile and health properties are retained. The result is 100% organic ground coffee that is ethically good for the Earth, fitting for the family and gainful for the growers who painstakingly perfect the beans.

Cafédirect is also an advocate of the Fairtrade policy which helps producers in developing countries achieve better trading conditions and to promote sustainable farming. Thus, the purchase of every pack of Cafédirect Organic Medium Roast Coffee is tantamount to making a difference to the lives of people who grow the delicious brew that we love.

Chocolate-covered biscuits or fresh figs make a great pair with the unique organic taste profile of this cup of Joe. It is analogous to the dynamic duo of the blend of Arabica and Robusta beans, a match made close to heaven on the towering Peruvian and Ugandan mountains.

Slowly savour the coffee from beans nurtured by the rugged hands of the farmers yet refined into a coup de grâce in a cup. Now available at Cold Storage, FairPrice Finest, FairPrice Xtra, FairPrice, Jasons, Market Place and Redmart at S$10.45 per pack of 227g.

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