Janice Wong has pulled out all the stops for this year’s Mid-Autumn Festival with a Three Expressions approach. Curious? Read on.
Mooncake season is descending upon us, one lotus-paste-filled wonder at a time. But today’s mooncakes are anything but just filled with lotus paste. Janice Wong’s cakes come baked, with snow skin and in full signature chocolate. And the best part? They are ready for pre-orders!
Packaged in a custom-designed lantern or metallic tin for a gift that is at once whimsical, reusable, and nostalgic, this year’s collection revolves around 3 themes – Childhood Memories (Chocolate), Japan-inspired (Baked), and Floral (Snowskin). All mooncakes are available now with early bird specials at 25% off from now to 31st August, and subsequently 10% off from 1st – 15th September, those in search of the perfect mooncake set can delight their loved ones by pre-ordering boxes across Janice Wong boutiques, or have them delivered to their homes via https://janicewong.online/. Now, let’s get into the mooncakes proper, shall we?
What’s available this year at Janice Wong?
CHILDHOOD MEMORIES: SIGNATURE CHOCOLATE MOONCAKES
As a confectionery brand synonymous with chocolates, it goes without saying that Janice Wong will be bringing back their Signature Chocolate Mooncakes. This year, the theme for the chocolate mooncakes is “Childhood Memories”, to capture familiar memories. This set of Chocolate Mooncakes (S$105 for 8 pieces) features flavours like Peanut Butter Snickers, Salted Pecan Dark Chocolate, Vanilla Biscoff and Coffee Chocolate. A wondrous array of colours with hand-dripped splatters, each piece reveals a chocolate ganache centre filled with surprising flavours!
JAPAN-INSPIRED BAKED MOONCAKES
Fancy baked mooncakes that are not quite traditional? These are fresh takes on typically golden-brown baked mooncakes. Janice Wong offers four varieties of Japan-Inspired Baked Mooncakes ($105 for 8 pieces). This year’s baked mooncakes take inspiration from the streets, but with a modern twist.
- Kuromitsu Sea Salt—balances black sugar with a touch of saltiness
- Kinako Macadamia—nutty, paired with Raspberry Almond and Azuki paste
- Pistachio—filled with familiar and refreshing green tea bean paste.
FLORAL SNOW SKIN MOONCAKES
Snow skin mooncakes are always a crowd favourite. They are light and easy to eat, without being too cloyingly sweet. The Floral themed Snowskin Mooncakes are sold at S$50 for 4 pieces. Presented in a pastel palette, flavours include Rose with actual petals folded in, an oriental-forward Osmanthus Figs, Jasmine tea-infused filling and Lavender Apricot. Finished minimally with refined touches, Janice Wong’s snow skin mooncakes are best enjoyed over a spot of tea with friends or family. This collection comes in a reusable tin container designed with Janice Wong’s signature colour brush strokes.
Janice Wong’s Packaging with purpose
To give customers the option to explore different flavours, the Chocolate Mooncakes will be sold in twi different ways. The first option – the Two-Piece Set ($22) – packs pieces in an old-school red tin depicting rabbits against a glowing moon. Those looking to gift mooncakes to loved ones or business partners can do so by purchasing up to eight mooncakes.
The other option is the Intricately designed Janice Wong Lantern Mooncake Box (S$105). This houses two individual components – a removable tower of four drawers that slide to reveal two mooncakes each, and a lantern cage with a loop handle. Flanked with geometric cut-outs, customers can use the lantern during their Mid-Autumn night strolls by placing a candle inside, while the tower can be repurposed as a trinkets drawer for your treasured objects.
Ready for your mooncakes?
Janice Wong Singapore’s Mooncake Collection 2023 is now live for pre-orders, with Early-bird specials at 25% off from now to 31st August, and subsequently 10% off from 1st – 15th September. For orders or enquiries, please visit https://janicewong.online/ or email info@janicewong.com.sg. High-res images are available for download here.